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Branded games and gamification, digital or mixed

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gamification company

GK Studio is a gamification company that makes games for brands and their customers: digital games for web and phones, and mixed games that join a screen with the physical world, each built around one action.

  • Digital games. Players open a link or scan a code, and they are playing. Start with a branded mobile game or web game when your audience is spread out.
  • Mixed games. A mixed game joins a screen with something players do with their bodies. Choose this when people are already in one place.
  • Campaign games. Leaderboards, prizes and weekly challenges that keep customers coming back to a launch, a season or a store.
  • No gambling mechanics. No spin to win, no paid chances, no loot boxes. Players win through skill or by taking part.
Still from the GK Studio AI video and branded games showreelAI and branded gamesAI video and branded games showreel · 1:50 · Sound on

The AI and games showreel shows our AI video production and games together. The games are real, and the phone scenes are AI visualisations showing game screens.

  1. One action. Agree the single thing players should do.
  2. One mechanic. Choose the loop, and prove it with a rough prototype.
  3. Your brand. Dress it in your world, in Arabic and English.
  4. Reporting and launch. Decide what gets counted, then test on real phones and screens.

Measuring a branded game

Game analytics record plays, completions and scores. What is collected, and who can see it, is agreed in the brief. The number that matters most is how many people took the one action. Our guide on how to measure a branded game goes further.

A ready game format with your brand on it, one loop, plans at SAR 3,500 to 6,000 (USD 900 to 1,600) Calculator estimate, before VAT. Prize values and any hardware you buy sit outside it. Set your own scope in the budget calculator.

Questions

Gamification company questions

What does a gamification company do?

It designs game mechanics around a behaviour a business wants, then builds and reports on them. That can mean a full game, or points, levels and leaderboards added to something that already exists.

Should we make a game or a film?

A film reaches people, and a game asks them to do something. Some campaigns need both, with an AI video sending people to the game.

Can we see results from your past games?

Client names and results stay off this site unless the client agrees. Tell us your brief on WhatsApp, and ask what can be shared for it.

Do you work with brands in Saudi Arabia and Egypt?

Yes. We write the game's Arabic for the market it will run in, because a line that sounds natural to players in Cairo can sound wrong to players in Riyadh.