AI visualisationMixed digital and physical games
Watch the showreel1:50 · Sound on
Mixed digital and physical games join a screen with the physical world. A player moves and the wall answers, or a phone pairs with a big screen. The digital layer counts every play.
- LED wall games. A panel lights up, the player hits it, the score changes. Short rounds, readable from far away, with your brand in the play.
- Phone and big screen. A player scans a code and the phone becomes the controller. This route needs far less hardware, and many people can play at once.
- Events and stores. Let people play a short round on their phones while they queue, or run a kiosk or console tournament at a launch, a mall or a brand activation.
- Planned for the venue. Agree in the brief who supplies power, network, space and staff.
AI visualisation
Real gameIf a game has no screen and no record of who played, we do not make it. If your audience is spread out, a digital game will reach more of them. At an event, link it with your event video production, so the opener, the stage screens and the game feel like one idea.
An event game with two stations, three event days and reporting plans at SAR 46,500 to 86,500 (USD 12,400 to 23,100) Calculator estimate, before VAT. Hardware purchase and prize values sit outside that range. Change the stations and event days in the budget calculator. See all our branded games, and read how to measure a branded game.
Mixed game questions
What is a phygital game?
A game with a physical part and a digital part working together. Phygital is the industry word, and a phygital game activation is the same idea at a brand event.
Are the wall scenes on this page real footage?
No. The wall scenes are AI visualisations, and they are labelled. The phone pairing shot shows a real game, and there are more in the AI and games showreel.
Can a mixed game work outdoors?
Yes, with planning. Daylight, heat and wind all affect screens and sensors, so tell us the venue and the time of day early.
How do you count plays at a live event?
The game records them. Each round is logged with its result, so plays and scores come from the software.
Plan the budget.
Then talk to us.